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Lloyd marks its entry into the refrigerator segment; launches Direct Cool, Frost Free and Side by Side categories

Launches 25 new models of Direct Cool, Frost Free and Side by Side Refrigerators; Plans to launch ad

Launches 25 new models of Direct Cool, Frost Free and Side by Side Refrigerators; Plans to launch additional 25 models of refrigerators and a new range of dishwashers by Diwali 2020

Havells India Limited today announced its entry into the refrigerator segment under its consumer durable brand ‐ Lloyd. The company will also double the range with additional 25 models by Diwali this year. The refrigerator range is designed keeping in mind the modern kitchen aesthetics combined with energy saving features that adapt to the consumer lifestyle. The alluring transparent interiors of the range comes with an array of attractive fresh floral fascia design, which reflects refrigerators as a work of art that blends with your home décor.

The refrigerators will be available in capacities ranging from 190 litres to 587 litres, and at an introductory offer price range from INR 10,000 to INR 84,990.

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